Spotted

jessica_r

"Every 'clean beauty' brand I've tried still has ingredients I can't pronounce. The label is marketing — not a standard."

Overhyped Products →

maya.b

"An influencer said a serum 'changed her skin in 7 days.' Same influencer, 3 different brands, same caption. We see you."

Paid "Honest" Reviews →

claire_v

"I spent $300 on a 'dermatologist-approved' routine that broke me out. The derm was paid. The approval was fake."

Misleading Claims →

taylor_k

"The 'viral' face mask trend destroyed my skin barrier. Nobody on TikTok mentioned the risk — TBB did."

Viral Trends We're Watching →