Category

Spotted

We catch beauty brands in the act — misleading ads, undisclosed sponsorships, and influencer tactics you need to know about.

This Is What Works for GLP-1 Hair Loss

This Is What Works for GLP-1 Hair Loss

Is “Low-Maintenance Hair” Actually Low Maintenance?

Is “Low-Maintenance Hair” Actually Low Maintenance?

Physical vs. Chemical Exfoliants: How Much Exfoliation Does Your Skin Actually Need?

Physical vs. Chemical Exfoliants: How Much Exfoliation Does Your Skin Actually Need?

SPF 30 vs. 40 vs. 50: Does the Number Really Matter?

SPF 30 vs. 40 vs. 50: Does the Number Really Matter?

Dry Shampoo Doesn’t Actually Clean Your Hair. So Why Are We Calling It Shampoo?

Dry Shampoo Doesn’t Actually Clean Your Hair. So Why Are We Calling It Shampoo?

“Refillable” Beauty Packaging Sounds Sustainable. But Does It Really Help the Environment?

“Refillable” Beauty Packaging Sounds Sustainable. But Does It Really Help the Environment?

Those 4,000 Reviews Weren't For That Serum

Those 4,000 Reviews Weren't For That Serum. Amazon Just Stopped Pretending They Were.

“Alcohol-Free” Isn’t Always Better for Your Skin

“Alcohol-Free” Isn’t Always Better for Your Skin

The After Photo Is Lying to You

The "After" Photo Is Lying to You. I Know, Because I Made Them.

The Most Dishonest Word in Beauty Is Honest

The Most Dishonest Word in Beauty Is "Honest"

Influencer Serum Caption

We Spotted 9 Influencers Posting the Same Serum Caption. Not One Said #Ad.

TikTok Unbiased Review Script

We Found 14 TikToks Using the Exact Same "Unbiased Review" Script

Clinical Trials Scrutiny

Most "Clinical Trials" in Beauty Wouldn't Pass Basic Scientific Scrutiny — But Some Do

Before After Lighting Tricks

Before-and-After Photos That Are Just Lighting Tricks. Here Are 5 Examples.

What we're talking about today

jessica_r

"Every 'clean beauty' brand I've tried still has ingredients I can't pronounce. The label is marketing — not a standard."

Overhyped Products →

maya.b

"An influencer said a serum 'changed her skin in 7 days.' Same influencer, 3 different brands, same caption. We see you."

Paid "Honest" Reviews →

claire_v

"I spent $300 on a 'dermatologist-approved' routine that broke me out. The derm was paid. The approval was fake."

Misleading Claims →

taylor_k

"The 'viral' face mask trend destroyed my skin barrier. Nobody on TikTok mentioned the risk — TBB did."

Viral Trends We're Watching →